Strategy analysis on the industry chains of seed enterprises in Gansu: A SD Model

The purpose of the paper is to generate a mode of industry chains of seed enterprises in Gansu Province using a case study of Gansu Dunhuang Seed Co., Ltd. Based on the mode, a system dynamics (SD) model was constructed and validated through a fitness test applying ahistorical model and a parametric sensitivity test. According to the simulation of seed industry chains under the different corporate strategies, the study led to the conclusion that the public seed enterprises in Gansu should adopt a preemptive market strategy to improve the market shares, insist on variety innovation and enforcea strict cost control strategy.