Empirical analysis of households willingness of planting forage and its influential factors

797 households willingness of forage planting was investigated and analyzed by Logistic regression method in Lhasa, Rikaze and Shannan districts, in order to achieve the effective path for expanding cultivation of forage. The results showed that education level, total income, cultivated land area, the index of livestock, forage seed supplied by program or government, participation of agricultural cooperation have significant positive effects on households. The quantity of the labor force for each household has negative influence. Labor age, population of the family and the household with a technological assistant or village leader have no obvious influence on forage planting willingness. Based on these results, suggestions were made as follows: 1)Accelerate the popularization of forage planting and livestockrelated knowledge; 2)Research and develop related technology suitable for the rural areas; 3)Give finance support to forage planting.