Development problems and countermeasures of electronic commerce for characteristic agricultural products of Tianshui City

This article investigates the development dilemma of individuals and the institution of network sales of characteristic agricultural products in Tianshui City, Gansu Province. Many factors influencing the development of characteristic agricultural products of Tianshui were identified. In addition, questionnaires were designed based on the influencing factors. SPSS was used to analyze the factors affecting the development of e-commerce of characteristic local agricultural products based on data gathered from the survey questionnaires. The influencing factors, from strong to weak, were object factors, platform factors, environment factors, subject factors, and media factors. Furthermore, the development countermeasure that corresponds to the current local situation is proposed.