Forage industry development strategy in Shandong Province based on SWOT model

The aim of the “Grain to forage” strategy is to adjust the planting structure, promote anminal husbandry transforming and upgrading, solve the food security and agricultural pollution problems. This paper expounds the development status of Shandong Province forage industry. The strength, weaknesses, opportunities and threats in the development of forage industry in Shandong Province were analyzed by SWOT method in this paper, and the SO, WO, ST, WT strategies were drawn by the above four elements cross analysis. Through analysis a conclusion is drawn that the SO strategy is the key of the development of forage industry in Shandong Province, which is making full use of the natural conditions ,choosing areas with prominent soil resource and anminal husbandry advantages to establish forage grass base, such as the Yellow River Delta. Propose some policy suggestions on establishing the base, improving technical regulations, the publicity of strategy, industrial financing.