Herdsmen's decision to enter cooperatives economy organization in the view of industrial chain——Based on a questionnaire survey to herdsmen in four provinces

Accelerating the construction of grassland animal husbandry industry chain is an effective way to increase herdsmen's income. Herdsmen cooperatives that have a connecting and coordinating role is the key link in the chain of grassland livestock industry. This study conducted a field survey in pastoral areas of Xinjiang, Inner Mongolia, Qinghai, and Gansu, and analyzed herdsmen's decision to enter cooperatives economy organization and its influencing factors by establishing a structural equation model. The results showed that herdsmen's own factors, production factors and subjective factors influenced each other, and herdsmen's education level, the management cost and their cognition to the cooperative are the most influential factors to the behavior of their participation to cooperatives. Statistic analysis indicated that all parameters except cost's impact in this study had significant effect (P<0.05).